A simple, yet comprehensive
to me:

I'm currently working with DDG in Taipei, Taiwan to help build communication strategies for their clients. I specifically help our clients with product naming systems, messaging campaigns, brand and product slogans and taglines, brand voice and messaging strategies, internal branding strategies and more.

My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my work and recommendations.

I have permanent resident status in Taiwan—Taiwan's version of a green card. I'm free to travel in and out of the country, and work without restrictions as a virtual citizen. 

Aside from brand related work, I'm also a certified yoga therapist. I studied therapeutic and restorative yoga treatments at the Ghosh yoga college in Kolkata, India. I offer one-on-one consultations and therapeutic solutions for a range of disorders and health issues through the Ghosh Yoga Cure.

In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. A challenging project, but we hope to develop this into a world-class yoga festival right here in Taiwan.

Yoga is a common theme with me because it's what I spend a lot of my personal time doing. I began a basic practice in 2008 with Rodney Yee's am yoga for beginners series, which led to a more serious practice of Ghosh linage yoga which I still focus on today. You're welcome to join me for a class someday at Hatha Yoga Taipei. I also share a lot of photos on my Instagram which you're welcome to follow as well: instagram - #李悟yoga

A little bit of career background:

Before DDG—between 2010 and 2014—I helped develop a digital marketing strategy for getchee in Taipei, Taiwan. In the process I led the creation of video content, infographics, and updates to their website and social media.

In 2010 I worked with WorldShare in Taipei on projects for BenQ and AUO.

In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan. This had a huge impact on my
life perspective and work.

Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.

A few more interesting things you may like to know about me:

I make some pretty decent Kombucha and encourage you to try it for yourself!

I enjoy riding my fixie bicycle around the city, listening to techno or experimental electronic music. You can follow me on Spotify if you're curious what I listen to.

I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.

I also enjoy photography and usually have multiple ongoing projects.

I’m a Leo.
I’m a snake.
They say I'm an ENTP. 

(but I think I'm more ENFP )

I think of myself as a pretty straightforward person. I value honesty and authenticity above just about everything else in my life.

I get excited about new things. I'm passionate and fun, but serious about what I do and the ideas that I have. But I also try not to take myself or anything I do too seriously. 

I believe that authenticity is better than looking good.

I believe there are many ways to be right, and many ways to be wrong.  ( I stole this from a Sam Harris TED Talk. ) 

How can I help?

I'm able to facilitate—through DDG, myself or partners—a wide range of branding, communications, and creative services. Let me know what you need and I can help you find the right path.

風格品牌就該活出自己的個性 |《DDG GREATivities》系列講座

「企業越是不懂它們自己的品牌個性 就越難為自己做決定」by策略溝通李悟回顧一下上個月發生的《DDG GREATivities》系列講座也為自己的品牌做個心理測驗吧,探索你們的品牌個性!謝謝所有當天參與的風格產業!#GREATivities #brandpersonality #videoproduction 綠藤生機 Greenvines JUBY CHIU STUDIO 品茶集 Pinchajii Tea House Work is 工作是 Space & Café Yellow Sabrina 泛旅遊 RTM

Posted by 方策DDG-品牌銳變 on Friday, October 30, 2015

【#DDGSpirit】我們把之前在《DDG GREATivities》系列講座做的心理測驗活動帶到DDG day,探索同事們的(品牌)個性!有許多有趣的發現!原來每個人心中認定的自己,和其他同事心中的你,可以相差十萬八千里(其實也就只是分佈在左邊或右邊的差別而已)最後!成功的品牌=了解個性=更健康=快樂所以 成功的品牌等於快樂!#GREATivities #brandpersonality #videoproduction #ddgday #creativeculture

Posted by 方策DDG-品牌銳變 on Friday, November 20, 2015