A simple, yet comprehensive
to me:

I help create communication strategies for
DDG in Taipei, Taiwan. My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my recommendations for aspiring brands in Taiwan and greater China. I also make the best kombucha in Taiwan, and I encourage you to try it for yourself!

> Learn more about services I offer

I'm passionate about sociology; human relationships, culture, and decision making. These are the topics that I read about, take courses on, and generally enjoy having conversations about—both with brands
and people.

I speak basic Chinese. It's not perfect, but I'm able to sit in client meetings and have simple conversations without too much pain and suffering.

I have permanent resident status in Taiwan—basically Taiwan's version of a green card.  This means I'm free to travel in and out of the country at will, and work without restrictions.

Between 2010 and 2014 I helped develop a digital marketing strategy for getchee in Taipei, Taiwan. In the process I led the creation of engaging video content, compelling infographics, and updated their website and social media to drive leads.

In 2010 I worked with WorldShare in Taipei on projects for BenQ and AUO.

In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan.
This experience had a huge impact on my
perspective and work.

Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did award winning branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.

What is my personality?

I'm straightforward, honest, and authentic. 
I get excited about new things. I'm positive and fun, but serious about what I do and the ideas that I have. But I also try not to take things too seriously. I hate following rules. 

I’m a Leo.
I’m a snake.
They say I'm an ENTP. 

(but I think I'm more ENFP )

What are my interests?

I started practicing yoga sometime around 2008. In 2011 I started taking my practice more seriously and focused on Ghosh linage yoga. Besides improving my posture, health and attitude, it's introduced me to mindfulness and meditation–both positively impacting my work and relationships. I've also started doing a lot of AcroYoga as well. You can see me in action on instagram - #李悟yoga

In 2017 I helped launch Taiwan's first yoga festival. Oceansound Yoga Festival. It was a challenging yet amazing experience that we plan to keep working on. Get your tickets now!

I drink a lot of green tea; maybe too much.

I enjoy riding my fixie bicycle around the city, and listening to techno and experimental electronic music.

I want to help eliminate plastic waste, so I avoid purchasing plastic bottled beverages or using straws. I recently took the
"No Plastic Straw Pledge" and am proud to say I stick to it.

I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.

I enjoy photography and usually have multiple ongoing projects.

If you want to know more about my perspective and the things that interest me, follow me on InstagramTwitter, or read my journal.

What do I believe?

I believe there are many ways to be right, and many ways to be wrong.  ( I stole this from a Sam Harris TED Talk. ) 



風格品牌就該活出自己的個性 |《DDG GREATivities》系列講座

「企業越是不懂它們自己的品牌個性 就越難為自己做決定」by策略溝通李悟回顧一下上個月發生的《DDG GREATivities》系列講座也為自己的品牌做個心理測驗吧,探索你們的品牌個性!謝謝所有當天參與的風格產業!#GREATivities #brandpersonality #videoproduction 綠藤生機 Greenvines JUBY CHIU STUDIO 品茶集 Pinchajii Tea House Work is 工作是 Space & Café Yellow Sabrina 泛旅遊 RTM

Posted by 方策DDG-品牌銳變 on Friday, October 30, 2015

【#DDGSpirit】我們把之前在《DDG GREATivities》系列講座做的心理測驗活動帶到DDG day,探索同事們的(品牌)個性!有許多有趣的發現!原來每個人心中認定的自己,和其他同事心中的你,可以相差十萬八千里(其實也就只是分佈在左邊或右邊的差別而已)最後!成功的品牌=了解個性=更健康=快樂所以 成功的品牌等於快樂!#GREATivities #brandpersonality #videoproduction #ddgday #creativeculture

Posted by 方策DDG-品牌銳變 on Friday, November 20, 2015

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