A simple
to me:

I work with DDG in Taipei, Taiwan to help build communication strategies and brand messaging campaigns for emerging brands. I also specialize in naming and slogan creation—helping brands strategically choose meaningful product, company and service names, slogans and taglines. I've done brand messaging for Both, RunnerCampErato, CoolerMaster, Adata, PurpleSky, Ecove, Folio Hotel, Inergie, CTCI and many more. 

I've also helped build creative branded content campaigns like this one for Duopel.

My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my work and recommendations.

I have permanent resident status in Taiwan—Taiwan's version of a green card. I'm free to travel in and out of the country, and work without restrictions as a virtual citizen. 

I also teach yoga at Gift Yoga, and helped found Taiwan's first and only yoga festival—Oceansound Yoga Festival. 

I'm also a writer and will be sharing my adventure stories soon on Asana Seekers.

more on my
career background:

Between 2010 and 2014—I helped develop a digital marketing strategy for getchee in Taipei specifically to drive new sales leads. In the process, I led the creation of video content, infographics, newsletter programs and updates to their website and social media to support this strategy.

In 2010 I worked with WorldShare in Taipei on creative design projects for BenQ and AUO.

In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan. This had a huge impact on my
life perspective and work, and is one of the best things I ever decided to do.

Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.

A few more interesting things you may like to know about me:

I'm also a certified yoga therapist. I studied therapeutic and restorative yoga treatments at the Ghosh yoga college in Kolkata, India. I offer one-on-one consultations and therapeutic solutions for a range of health issues. I also lead introductory yoga courses and classes for those looking to develop a healthy practice. 

In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. A challenging project that we hope to build into a world-class yoga festival right here in Taiwan.

Yoga is a common theme with me because it's what I spend most of my own personal time doing these days and it's heavly influenced the perspectives I bring to my other work and activities.

I make some pretty decent Kombucha and encourage you to try it for yourself!

I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.

I’m a Leo.
I’m a snake.
They say I'm an ENTP. 

(but I think I'm more ENFP )

I think of myself as a fairly straightforward person.
I value honesty and authenticity above just about everything else in my life and let this influence my decisions each day.

I get excited about new things and ideas. I'm passionate and fun, but serious about what I choose to do with my time. However, I also try not to take myself or anything I do too seriously. 

I believe there are many ways to be right, and many ways to be wrong.  ( I stole this from a Sam Harris TED Talk. ) 

If I could recommend one thing to start doing every morning:

That would be to listen to this amazing daily affirmations album by Deepak Chopra

So How can I help?

I'm able to facilitate—through DDG, myself or partners—a wide range of branding, communications, and creative services. Let me know what you need and I can help you find the right path.

And don't forget
to follow me:

What is branding?

brand discussions
worth watching

What is a good brand?
What to know about branding.
Why should companies care?

Greativities: Exploring brand personality

風格品牌就該活出自己的個性 |《DDG GREATivities》系列講座

「企業越是不懂它們自己的品牌個性 就越難為自己做決定」by策略溝通李悟回顧一下上個月發生的《DDG GREATivities》系列講座也為自己的品牌做個心理測驗吧,探索你們的品牌個性!謝謝所有當天參與的風格產業!#GREATivities #brandpersonality #videoproduction 綠藤生機 Greenvines JUBY CHIU STUDIO 品茶集 Pinchajii Tea House Work is 工作是 Space & Café Yellow Sabrina 泛旅遊 RTM

Posted by 方策DDG-品牌銳變 on Friday, October 30, 2015

Workshop: Exploring brand personality awareness

【#DDGSpirit】我們把之前在《DDG GREATivities》系列講座做的心理測驗活動帶到DDG day,探索同事們的(品牌)個性!有許多有趣的發現!原來每個人心中認定的自己,和其他同事心中的你,可以相差十萬八千里(其實也就只是分佈在左邊或右邊的差別而已)最後!成功的品牌=了解個性=更健康=快樂所以 成功的品牌等於快樂!#GREATivities #brandpersonality #videoproduction #ddgday #creativeculture

Posted by 方策DDG-品牌銳變 on Friday, November 20, 2015