A simple, yet comprehensive
I'm currently working with DDG in Taipei, Taiwan to help build communication strategies for their clients. I specifically help our clients with product naming systems, messaging campaigns, brand and product slogans and taglines, brand voice and messaging strategies, internal branding strategies and more.
My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my work and recommendations.
I have permanent resident status in Taiwan—Taiwan's version of a green card. I'm free to travel in and out of the country, and work without restrictions as a virtual citizen.
Aside from brand related work, I'm also a certified yoga therapist. I studied therapeutic and restorative yoga treatments at the Ghosh yoga college in Kolkata, India. I offer one-on-one consultations and therapeutic solutions for a range of disorders and health issues through the Ghosh Yoga Cure.
In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. A challenging project, but we hope to develop this into a world-class yoga festival right here in Taiwan.
Yoga is a common theme with me because it's what I spend a lot of my personal time doing. I began a basic practice in 2008 with Rodney Yee's am yoga for beginners series, which led to a more serious practice of Ghosh linage yoga which I still focus on today. You're welcome to join me for a class someday at Hatha Yoga Taipei. I also share a lot of photos on my Instagram which you're welcome to follow as well: instagram - #李悟yoga
A little bit of career background:
Before DDG—between 2010 and 2014—I helped develop a digital marketing strategy for getchee in Taipei, Taiwan. In the process I led the creation of video content, infographics, and updates to their website and social media.
In 2010 I worked with WorldShare in Taipei on projects for BenQ and AUO.
In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan. This had a huge impact on my
life perspective and work.
A few more interesting things you may like to know about me:
I make some pretty decent Kombucha and encourage you to try it for yourself!
I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.
I also enjoy photography and usually have multiple ongoing projects.
(but I think I'm more ENFP )
I think of myself as a pretty straightforward person. I value honesty and authenticity above just about everything else in my life.
I get excited about new things. I'm passionate and fun, but serious about what I do and the ideas that I have. But I also try not to take myself or anything I do too seriously.
I believe that authenticity is better than looking good.
I believe there are many ways to be right, and many ways to be wrong. ( I stole this from a Sam Harris TED Talk. )
How can I help?
I'm able to facilitate—through DDG, myself or partners—a wide range of branding, communications, and creative services. Let me know what you need and I can help you find the right path.