A simple, yet comprehensive
to the professional
side of me:
I'm currently working with
DDG in Taipei, Taiwan to help build communication strategies for their clients. My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my recommendations and creative explorations.
I love sociology; human relationships, culture, and decision making. These are the topics that I read about, take courses on, and generally enjoy having conversations about—both with brands and people.
I speak Chinese. It still has a long way to go, but I'm able to attend client meetings and have simple conversations without too much pain and suffering. It's a slow work in progress.
I have permanent resident status in Taiwan—Taiwan's version of a green card. I'm free to travel in and out of the country, and work without restrictions.
Between 2010 and 2014 I helped develop a digital marketing strategy for getchee in Taipei, Taiwan. In the process I led the creation of video content, infographics, and updates to their website and social media.
In 2010 I worked with WorldShare in Taipei on projects for BenQ and AUO.
In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan.
This experience had a huge impact on my
perspective and work.
Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did award winning branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.
What is my personality?
I think of myself as a pretty straightforward person. I value honesty and authenticity above just about everything else in my life.
I get excited about new things. I'm passionate and fun, but serious about what I do and the ideas that I have. But I also try not to take myself or anything I do too seriously. I hate following rules.
One of my favorite quotes by Andy Warhol is "so what."
(but I think I'm more ENFP )
What are my interests?
Yoga—it's what I spend most of my personal time practicing these days. I began a basic practice in 2008 with Rodney Yee's am yoga for beginners series. At time I had some serious posture problems, and no flexibility. In 2011 I began practicing more seriously, focusing on Ghosh linage yoga. Besides improving my posture, health and attitude, it's introduced me to mindfulness and meditation–both positively impacting my work and relationships. I post a lot of photos these days of my practice—you can follow my progress here: instagram - #李悟yoga
I currently practice at home and at Hatha Yoga Taipei. Join me for class some day.
This fall I plan to join the teacher training program at the Ghosh yoga college in Kolkata, India. After so many years of practicing yoga, I feel it's finally time for some in-depth study.
In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. It was a challenging yet amazing experience that we plan to keep working on. Get your tickets now!
I make some of the best Kombucha in Taiwan, and encourage you to try it for yourself!
I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.
I also enjoy photography and usually have multiple ongoing projects.
What do I believe?
I believe its better to be respected than to be liked.
I believe that authenticity is better than looking good.
I believe there are many ways to be right, and many ways to be wrong. ( I stole this from a Sam Harris TED Talk. )
I believe that you should love the things you own, and that good brands can make good products that are easy to love. Here's the 8 products I currently love the most because they are amazing: