A simple, yet comprehensive
to the professional
side of me:

I'm currently working with
DDG in Taipei, Taiwan to help build communication strategies for their clients. My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my recommendations and creative explorations. 

I love sociology; human relationships, culture, and decision making. These are the topics that I read about, take courses on, and generally enjoy having conversations about—both with brands and people.

I speak Chinese. It still has a long way to go, but I'm able to attend client meetings and have simple conversations without too much pain and suffering. It's a slow work in progress.

I have permanent resident status in Taiwan—Taiwan's version of a green card.  I'm free to travel in and out of the country, and work without restrictions.

Between 2010 and 2014 I helped develop a digital marketing strategy for getchee in Taipei, Taiwan. In the process I led the creation of video content, infographics, and updates to their website and social media.

In 2010 I worked with WorldShare in Taipei on projects for BenQ and AUO.

In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan.
This experience had a huge impact on my
perspective and work.

Before that, I worked as a Creative Director for Aisle Rocket Studios in the U.S., where I did award winning branding and design work for Whirlpool Corporation, Gladiator GarageWorks, Amana, and more.

What is my personality?

I think of myself as a pretty straightforward person. I value honesty and authenticity above just about everything else in my life.

I get excited about new things. I'm passionate and fun, but serious about what I do and the ideas that I have. But I also try not to take myself or anything I do too seriously. I hate following rules.

One of my favorite quotes by Andy Warhol is "so what." 

I’m a Leo.
I’m a snake.
They say I'm an ENTP. 

(but I think I'm more ENFP )

What are my interests?

Yoga—it's what I spend most of my personal time practicing these days. I began a basic practice in 2008 with Rodney Yee's am yoga for beginners series. At time I had some serious posture problems, and no flexibility. In 2011 I began practicing more seriously, focusing on Ghosh linage yoga. Besides improving my posture, health and attitude, it's introduced me to mindfulness and meditation–both positively impacting my work and relationships. I post a lot of photos these days of my practice—you can follow my progress here: instagram - #李悟yoga

I currently practice at home and at Hatha Yoga Taipei. Join me for class some day.

This fall I plan to join the teacher training program at the Ghosh yoga college in Kolkata, India. After so many years of practicing yoga, I feel it's finally time for some in-depth study.

In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. It was a challenging yet amazing experience that we plan to keep working on. Get your tickets now!

I make some of the best Kombucha in Taiwan, and encourage you to try it for yourself!

I enjoy riding my fixie bicycle around the city, listening to techno or experimental electronic music. You can follow me on Spotify if you're curious what I listen to.

I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.

I also enjoy photography and usually have multiple ongoing projects.

If you want to know more about my perspective and the things that interest me, follow me on Instagram, or read my journal.


What do I believe?

I believe its better to be respected than to be liked.

I believe that authenticity is better than looking good.

I believe there are many ways to be right, and many ways to be wrong.  ( I stole this from a Sam Harris TED Talk. ) 

I believe that you should love the things you own, and that good brands can make good products that are easy to love. Here's the 8 products I currently love the most because they are amazing: 

  1.  Lululemon yoga mat. >IG
  2.  Gogoro Smartscooter >IG
  3.  Erato headphones >IG
  4.  Toms Sunglasses >IG
  5.  Ghosh yoga books >IG
  6.  Sodastream >IG
  7.  Philips mini blender >IG
  8.  Copper cups by Danae Supply >IG



風格品牌就該活出自己的個性 |《DDG GREATivities》系列講座

「企業越是不懂它們自己的品牌個性 就越難為自己做決定」by策略溝通李悟回顧一下上個月發生的《DDG GREATivities》系列講座也為自己的品牌做個心理測驗吧,探索你們的品牌個性!謝謝所有當天參與的風格產業!#GREATivities #brandpersonality #videoproduction 綠藤生機 Greenvines JUBY CHIU STUDIO 品茶集 Pinchajii Tea House Work is 工作是 Space & Café Yellow Sabrina 泛旅遊 RTM

Posted by 方策DDG-品牌銳變 on Friday, October 30, 2015

【#DDGSpirit】我們把之前在《DDG GREATivities》系列講座做的心理測驗活動帶到DDG day,探索同事們的(品牌)個性!有許多有趣的發現!原來每個人心中認定的自己,和其他同事心中的你,可以相差十萬八千里(其實也就只是分佈在左邊或右邊的差別而已)最後!成功的品牌=了解個性=更健康=快樂所以 成功的品牌等於快樂!#GREATivities #brandpersonality #videoproduction #ddgday #creativeculture

Posted by 方策DDG-品牌銳變 on Friday, November 20, 2015

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