I work with DDG in Taipei, Taiwan to help build communication strategies and brand messaging campaigns for emerging brands. I also specialize in naming and slogan creation—helping brands strategically choose meaningful product, company and service names, slogans and taglines. I've done brand messaging for Both, RunnerCamp, Erato, CoolerMaster, Adata, PurpleSky, Ecove, Folio Hotel, Inergie, CTCI and many more.
My background in advertising, branding, and design for international companies in the U.S., combined with over 8 years of experience in Asia, is what guides my work and recommendations.
I have permanent resident status in Taiwan—Taiwan's version of a green card. I'm free to travel in and out of the country, and work without restrictions as a virtual citizen.
more on my
Between 2010 and 2014—I helped develop a digital marketing strategy for getchee in Taipei specifically to drive new sales leads. In the process, I led the creation of video content, infographics, newsletter programs and updates to their website and social media to support this strategy.
In 2009 I left the world of advertising and spent a year traveling throughout India, South East Asia, China and Taiwan. This had a huge impact on my
life perspective and work, and is one of the best things I ever decided to do.
A few more interesting things you may like to know about me:
I'm also a certified yoga therapist. I studied therapeutic and restorative yoga treatments at the Ghosh yoga college in Kolkata, India. I offer one-on-one consultations and therapeutic solutions for a range of health issues. I also lead introductory yoga courses and classes for those looking to develop a healthy practice.
In 2017 I helped launch Taiwan's first yoga festival Oceansound Yoga Festival. A challenging project that we hope to build into a world-class yoga festival right here in Taiwan.
Yoga is a common theme with me because it's what I spend most of my own personal time doing these days and it's heavly influenced the perspectives I bring to my other work and activities.
I make some pretty decent Kombucha and encourage you to try it for yourself!
I'm proud to say I was the first non-Taiwanese person in the world to purchase the new Gogoro Smartscooter—some say it's the Tesla of scooters—and I wrote this article explaining why. You can check out photos of me and my Gogoro via my Instagram.
(but I think I'm more ENFP )
I think of myself as a fairly straightforward person.
I value honesty and authenticity above just about everything else in my life and let this influence my decisions each day.
I get excited about new things and ideas. I'm passionate and fun, but serious about what I choose to do with my time. However, I also try not to take myself or anything I do too seriously.
I believe there are many ways to be right, and many ways to be wrong. ( I stole this from a Sam Harris TED Talk. )
If I could recommend one thing to start doing every morning:
That would be to listen to this amazing daily affirmations album by Deepak Chopra: