2 Paragraphs On: The New Coca-Cola Slogan / by Chris W. Hubbard


Most of my friends know that I rarely drink soda pop. But once in a great while, I do, and when that happens it's usually a Coca-Cola. My desire for a Coke tends to be ignited by the sight of those vintage glass bottles. They just give me that–feeling. You probably know exactly what I'm talking about and so does Coca-Cola, who just wrote one of the best slogans I've ever seen– "Taste the feeling."

The slogan works so well because it literally sums up what many of us now experience when we drink Coke; memories of good feelings we had while Coke was present. I think about when I was 10, watching a movie in the theatre, a party at a friends house, a backyard bbq, skateboarding after school, Friday night board games with my parents. I now avoid sugary drinks like the plague, and I'm not sure if Coca-Cola is a company I feel comfortable promoting–which isn't my intention here–but I have to admit, with one simple phrase Coke just ignited a little desire inside of me. I think I'll go taste some of that feeling this week.