Greativities 02: How to create a great brand name / by Chris W. Hubbard


On Saturday, May 21 we successfully hosted our second GREATIVITIES event, discussing how to create great brand names for companies, products or services. Our space was abuzz, with over 30 registered attendees and about seven or eight additional people who slipped in. Things went well, and everyone seemed to have a really good time learning about naming. 

Here's what we shared:

  1. Why names are so important

  2. The agency approach to naming—a seven step process

  3. The visual importance of name

  4. Easy name evaluation with the Smile & Scratch method

I received a lot of positive feedback after the event. Most people said they had fun and felt the information was both valuable and easy to use. We will definitely be hosting more of these events in the future.

Below is a gallery of slides I presented at the event if you'd like to take a look at what was shared. Below that, are some fun photos that were taken at the event.  

Feel free to share any or all of this, and if you have questions or comments about Greativities, or me, please don't hesitate to message me.