The best and worst brand names in Taiwan by Chris W. Hubbard

Taiwan may be a small country, but it’s brand ambitions are large. In the past, creating powerful brand names that could hold their own internationally, probably wasn't at the top of anyone's priority list. But today, as increased competition from China and the rest of Asia—and frankly, the whole world—demands Taiwanese companies become more brand savvy, choosing the right names has become an essential component for reaching the top—of any list.

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