WHAT IS COMMUNICATION STRATEGY?

A communications strategist is someone who champions good communications practices—guiding and changing the way companies ( and people ) communicate with their audiences. 

 


WHAT DOES A COMMUNICATION STRATEGIST DO?

Because communication is such a critical aspect of the human experience—and therefore the brand experience—communication strategists can offer a lot of help in many areas. Here are some examples what a communication strategist does:

  • Brand communications strategy development
  • Communications assessments
  • Workshops focused on communications development
  • Brand communications frameworks and systems
  • Product organization
  • Brand naming and product naming systems
  • Internal communications strategy for organizations
  • Content strategy
  • Brand messaging campaigns
  • Advertising campaigns
  • Content development and writing guides
  • Branded content campaign development.
  • Communications focused creative direction